{"id":115,"date":"2012-03-28T15:31:36","date_gmt":"2012-03-28T19:31:36","guid":{"rendered":"http:\/\/www.marketingthatcounts.com\/blog\/?p=115"},"modified":"2012-07-11T22:30:48","modified_gmt":"2012-07-12T02:30:48","slug":"bounce-rate","status":"publish","type":"post","link":"https:\/\/www.marketingthatcounts.com\/blog\/bounce-rate\/","title":{"rendered":"Bounce Rate"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-Bounce-Rate.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-684\" title=\"glossary_images-Bounce-Rate\" src=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-Bounce-Rate.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-Bounce-Rate.jpg 300w, https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-Bounce-Rate-225x150.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Used in web site traffic analysis. This represents the percentage of initial visitors to a site who &#8220;bounce&#8221; away to a different site, rather than continue on to other pages within the same site. With regards to mass e-mail sends this is the ratio of the number of e-mail messages rejected by recipient servers to the number of e-mail messages accepted for other addresses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Used in web site traffic analysis. This represents the percentage of initial visitors to a site who &#8220;bounce&#8221; away to a different site, rather than continue on to other pages within the same site. With regards to mass e-mail sends this is the ratio of the number of e-mail messages rejected by recipient servers to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/115"}],"collection":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}