{"id":118,"date":"2012-04-02T15:31:41","date_gmt":"2012-04-02T19:31:41","guid":{"rendered":"http:\/\/www.marketingthatcounts.com\/blog\/?p=118"},"modified":"2012-07-11T22:32:28","modified_gmt":"2012-07-12T02:32:28","slug":"btl","status":"publish","type":"post","link":"https:\/\/www.marketingthatcounts.com\/blog\/btl\/","title":{"rendered":"BTL"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-BTL.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-686\" title=\"glossary_images-BTL\" src=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-BTL.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-BTL.jpg 300w, https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-BTL-225x150.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Below the line (BTL) is a type of sales promotion focusing on short-term incentives, usually targeted towards consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Below the line (BTL) is a type of sales promotion focusing on short-term incentives, usually targeted towards consumers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/118"}],"collection":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}