{"id":147,"date":"2012-04-20T15:53:07","date_gmt":"2012-04-20T19:53:07","guid":{"rendered":"http:\/\/www.marketingthatcounts.com\/blog\/?p=147"},"modified":"2012-07-11T23:06:20","modified_gmt":"2012-07-12T03:06:20","slug":"click-through-rate","status":"publish","type":"post","link":"https:\/\/www.marketingthatcounts.com\/blog\/click-through-rate\/","title":{"rendered":"Click Through Rate"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/04\/glossary_images-ClickThroughRate.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-743\" title=\"glossary_images-ClickThroughRate\" src=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/04\/glossary_images-ClickThroughRate.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/04\/glossary_images-ClickThroughRate.jpg 300w, https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/04\/glossary_images-ClickThroughRate-225x150.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>The percentage of impressions that resulted in a click through is calculated by dividing the number of clicks by the number of impressions. For example, if a banner was click on 13 times after being displayed 1000 times, the banner would have a click rate of ( 13 \u00f7 1000 = .013 ) 1.3%. This is also commonly called a banner\u2019s \u201cclick rate.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The percentage of impressions that resulted in a click through is calculated by dividing the number of clicks by the number of impressions. For example, if a banner was click on 13 times after being displayed 1000 times, the banner would have a click rate of ( 13 \u00f7 1000 = .013 ) 1.3%. This [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/147"}],"collection":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}