{"id":196,"date":"2012-05-02T16:18:02","date_gmt":"2012-05-02T20:18:02","guid":{"rendered":"http:\/\/www.marketingthatcounts.com\/blog\/?p=196"},"modified":"2012-07-11T23:25:20","modified_gmt":"2012-07-12T03:25:20","slug":"conversion-2","status":"publish","type":"post","link":"https:\/\/www.marketingthatcounts.com\/blog\/conversion-2\/","title":{"rendered":"Conversion"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/05\/glossary_images-Conversion.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-760\" title=\"glossary_images-Conversion\" src=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/05\/glossary_images-Conversion.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/05\/glossary_images-Conversion.jpg 300w, https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/05\/glossary_images-Conversion-225x150.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. In metrics, conversions refers to the number of visitors that have performed a defined conversion goal, typically a purchase in most online B2C scenarios or submitting lead information in B2B scenarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. In metrics, conversions refers to the number of visitors that have performed a defined conversion goal, typically a purchase in most online B2C scenarios or submitting lead information in B2B scenarios.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/196"}],"collection":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/196\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/categories?post=196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/tags?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}