{"id":198,"date":"2012-05-08T16:18:06","date_gmt":"2012-05-08T20:18:06","guid":{"rendered":"http:\/\/www.marketingthatcounts.com\/blog\/?p=198"},"modified":"2012-07-11T23:30:22","modified_gmt":"2012-07-12T03:30:22","slug":"conversion-rate","status":"publish","type":"post","link":"https:\/\/www.marketingthatcounts.com\/blog\/conversion-rate\/","title":{"rendered":"Conversion Rate"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/05\/glossary_images-ConversionRate.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-768\" title=\"glossary_images-ConversionRate\" src=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/05\/glossary_images-ConversionRate.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/05\/glossary_images-ConversionRate.jpg 300w, https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/05\/glossary_images-ConversionRate-225x150.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>This is a ratio of the number of visitors that have performed a defined conversion step over the number of visitors that have performed a defined response step in the conversion funnel. Advertisers strive for high conversion ratios, typically expressed as a percentage. The conversion rate typically speaks to the effectiveness of the landing page or promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a ratio of the number of visitors that have performed a defined conversion step over the number of visitors that have performed a defined response step in the conversion funnel. Advertisers strive for high conversion ratios, typically expressed as a percentage. The conversion rate typically speaks to the effectiveness of the landing page [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/198"}],"collection":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/comments?post=198"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/198\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/media?parent=198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/categories?post=198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/tags?post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}