{"id":247,"date":"2012-06-12T12:26:30","date_gmt":"2012-06-12T16:26:30","guid":{"rendered":"http:\/\/www.marketingthatcounts.com\/blog\/?p=247"},"modified":"2012-07-12T00:50:24","modified_gmt":"2012-07-12T04:50:24","slug":"direct-marketing","status":"publish","type":"post","link":"https:\/\/www.marketingthatcounts.com\/blog\/direct-marketing\/","title":{"rendered":"Direct Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/06\/glossary_images-DirectMarketing.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-814\" title=\"glossary_images-DirectMarketing\" src=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/06\/glossary_images-DirectMarketing.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/06\/glossary_images-DirectMarketing.jpg 300w, https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/06\/glossary_images-DirectMarketing-225x150.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>The process by which an advertiser sends their advertising message directly to their customers or potential customers. Two popular forms of this are direct marketing by telephone and mail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The process by which an advertiser sends their advertising message directly to their customers or potential customers. Two popular forms of this are direct marketing by telephone and mail.<\/p>\n","protected":false},"author":8,"featured_media":281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/247"}],"collection":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/media\/281"}],"wp:attachment":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}