{"id":253,"date":"2012-06-04T12:26:58","date_gmt":"2012-06-04T16:26:58","guid":{"rendered":"http:\/\/www.marketingthatcounts.com\/blog\/?p=253"},"modified":"2012-07-12T00:44:36","modified_gmt":"2012-07-12T04:44:36","slug":"dark-site","status":"publish","type":"post","link":"https:\/\/www.marketingthatcounts.com\/blog\/dark-site\/","title":{"rendered":"Dark Site"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/06\/glossary_images-DarkSite.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-805\" title=\"glossary_images-DarkSite\" src=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/06\/glossary_images-DarkSite.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/06\/glossary_images-DarkSite.jpg 300w, https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/06\/glossary_images-DarkSite-225x150.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>A dark website is a pre-made, non-visible website, which can be activated online when a particular crisis occurs. It is one of the most common and useful tools in any crisis management strategy and is one of the must-have policies in consumer sectors such as larger airlines, food\/beverage companies, pharmaceuticals, financial enterprises and so on. It is common for most companies to have several; all of them customized according to certain vulnerabilities and corporate risks. They store written-in-advance news releases, pictures, official statements and other background information, as the specific details will only be added right before their release. The dark site can be placed on a separate domain, be a distinct section of the main website or totally replace the original. It could be saved on any of the corporate servers or be kept safely on a preferred external device.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A dark website is a pre-made, non-visible website, which can be activated online when a particular crisis occurs. It is one of the most common and useful tools in any crisis management strategy and is one of the must-have policies in consumer sectors such as larger airlines, food\/beverage companies, pharmaceuticals, financial enterprises and so on. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/253"}],"collection":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}