{"id":353,"date":"2012-07-16T14:05:51","date_gmt":"2012-07-16T18:05:51","guid":{"rendered":"http:\/\/www.marketingthatcounts.com\/blog\/?p=353"},"modified":"2012-07-12T01:26:56","modified_gmt":"2012-07-12T05:26:56","slug":"lead-product","status":"publish","type":"post","link":"https:\/\/www.marketingthatcounts.com\/blog\/lead-product\/","title":{"rendered":"Lead Product"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-LeadProject.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-530\" title=\"glossary_images-LeadProject\" src=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-LeadProject.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-LeadProject.jpg 300w, https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-LeadProject-225x150.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>This is a type of offering, may be sold at a loss, that is used to help companies generate new customers. Aka Loss Leader or Lead In Loss.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a type of offering, may be sold at a loss, that is used to help companies generate new customers. Aka Loss Leader or Lead In Loss.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,23],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/353"}],"collection":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}