{"id":382,"date":"2012-07-25T14:46:15","date_gmt":"2012-07-25T18:46:15","guid":{"rendered":"http:\/\/www.marketingthatcounts.com\/blog\/?p=382"},"modified":"2012-07-12T02:54:43","modified_gmt":"2012-07-12T06:54:43","slug":"mind-share","status":"publish","type":"post","link":"https:\/\/www.marketingthatcounts.com\/blog\/mind-share\/","title":{"rendered":"Mind share"},"content":{"rendered":"<p><a href=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-Plug-MindShare.jpg\"><img decoding=\"async\" class=\"alignright size-full wp-image-587\" title=\"glossary_images-Plug-MindShare\" src=\"http:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-Plug-MindShare.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-Plug-MindShare.jpg 300w, https:\/\/www.marketingthatcounts.com\/blog\/wp-content\/uploads\/2012\/07\/glossary_images-Plug-MindShare-225x150.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>The amount of attention required by something and the time spent thinking about something. It can also refer to the development of consumer awareness about a specific product or brand in hopes that they will buy the product or brand. One of the main objectives of advertising and promotion is to establish what is called mind share, or share of mind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The amount of attention required by something and the time spent thinking about something. It can also refer to the development of consumer awareness about a specific product or brand in hopes that they will buy the product or brand. One of the main objectives of advertising and promotion is to establish what is called [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/382"}],"collection":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/comments?post=382"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/posts\/382\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/media?parent=382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/categories?post=382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingthatcounts.com\/blog\/wp-json\/wp\/v2\/tags?post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}